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STORE LOCATION  LOCATION  |  M-F 10-7 | Sat 10-6 | Sun CLOSED

WE WANT TO BE YOUR BIKE SHOP - for life!

We know that a well maintained bike will perform better and be more fun to ride.That's why every bike purchased from Alter Ego Sports comes with Lifetime Service. 

 YOUR NEW BIKE IS PROTECTED  

FIRST YEAR

  • All Bikes purchased from Alter Ego Sports receive unlimited adjustments on brakes, derailleurs, wheel truing and general maintenance is included for one year from the date of purchase. As you break in your new bike we will be there to make the necessary adjustments to keep it feeling new bike day fresh. An appointment is required.
  • In the first year of ownership, we wil also extend a 10% discount on regular-priced accessories for your new bike (Some exceptions apply).


ANNUALLY

For bikes purchased  in 2021 or later , the original owner is entitled to:

  • 50% off one Ready to Roll Tune-Up package per year for the life of the bicycle to the original owner. This package has a $45 value and may be applied as a credit to any other more comprehensive service package performed on the bicycle. This service must be booked and performed between July 1st and March 31st.

For bikes purchased  before  2021, the original owner is entitled to: 

  • one FREE Ready to Roll Tune-Up package per year for the life of the bicycle to the original owner. This package has a $90 value and may be applied as a credit to any other more comprehensive service package performed on the bicycle. This service must be booked and performed between July 1st and March 31st. 

    BLACK OUT WINDOW: Ready to Roll Tune applies to all bicycles purchased from Alter Ego Sports that have a booked appointment between July 1st and March 31st each year. We added this date stipulation to encourage customers to bring their bikes in for free service during our non-peak months. This helps us maintain staffing all year long. Customers wish to redeem their Lifetime Service Ready to Roll package during peak months will receive 25% off the regular service price of $90 regardless of when their bike was purchased. 

    All Non-BMX bikes are eligible for the Lifetime Service, regardless of the price you paid for the bike. If you purchased the bike on sale, it still receives the same level of service as if you purchased it at regular price.

    In order for service to be redeemed, it is your responsibility to retain the Alter Ego sticker that is affixed to their bicycle. This allows us to quickly identify the bike as being purchased at our store and removes the need for a proof of purchase to qualify for the free service. In some cases, an original receipt may be required (when you pick up your bike). We also may require your full name, phone number, email address and mailing address.

    All service offers apply to normal wear and tear on bicycles. Customers may be responsible for additional charges at the discretion of Alter Ego Sports and its employees.

    Lifetime Service does not apply to the following: Winter riding, jumping, stunt riding, trials riding, and racing. As well, installation of parts or accessories not originally intended for, or compatible with the bicycle as sold, damage or failure due to accident, misuse, abuse, or neglect as well as labour charges for parts or changeover is not covered.

    Lifetime Service extends from the date of purchase, applies only to the original owner, and is not transferable.

    Subject to change without notice.