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Limited Lifetime service is provided to all bikes with the exception of BMX bikes. Limited Lifetime service is comprised of one (1) free Ready to Roll Tune-Up package per year for the life of the bicycle to the original owner. This package has a $70 value and may be applied as a credit to any other more comprehensive service package performed on the bicycle. Plus, due to the break in period of a new bike, we offer unlimited adjustments on brakes, derailleurs, wheel truing and general maintenance is included for one year from the date of purchase.

Note: the Ready to Roll Tune applies to all bicycles purchased from Alter Ego Sports that have a booked appointment between July 1st and March 31st each year. We added this date stipulation to encourage customers to bring their bikes in for free service during our non-peak months. Customers wish to redeem their Limited Lifetime service during peak months will receive 50% off the regular service price of $70. 

All Non-BMX bikes are eligible for the Limited Lifetime Service, regardless of the price you paid for the bike. If you purchased the bike on sale, it still receives the same level of service as if you purchased it at regular price.

In order for service to be redeemed, it is your responsibility to retain the Alter Ego sticker that is affixed to their bicycle. This allows us to quickly identify the bike as being purchased at our store and removes the need for a proof of purchase to qualify for the free service. In some cases, an original receipt may be required (when you pick up your bike). We also may require your full name, phone number, email address and mailing address. 

All service offers apply to normal wear and tear on bicycles. Customers may be responsible for additional charges at the discretion of Alter Ego Sports and its employees.

Limited Lifetime Service does not apply to the following: Winter riding, jumping, stunt riding, trials riding, and racing. As well, installation of parts or accessories not originally intended for, or compatible with the bicycle as sold, damage or failure due to accident, misuse, abuse, or neglect as well as labor charges for parts or changeover is not covered.

Limited Lifetime Service extends from the date of purchase, applies only to the original owner, and is not transferable.

If you don't want to have to leave your bike with us, be sure to check out our appointments page, where you can schedule an appointment so that we only have your bike for a short period of time.

Subject to change without notice.