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Shipments of 2021 inventory are arriving weekly. We know some of the best riding days of the season are still ahead of us. If you are looking to get into a new ride this fall, check back here often. As we receive and build stock, it will be updated online. 


If you count on your bike for transportation, occupation or mental health. We are here for you. Please be patient. Our showroom is open to a limited number of customers at a time. You may have to wait in line. Please follow the protocol posted outside the doors. 

Just a reminder, working during a pandemic is stressful. Please be kind to staff. We're all just humans trying to navigate this thing together.

Our current hours are as follows:

MON-FRI 10-7  |  SAT 10-6  |  SUN closed

Enhanced Shopping Options

To limit time in the store and contact with staff we ask that during this time, you take advantage of our at home shopping options as much as possible. We are happy to deliver when possible or bring your purchase curbside for you. 

If you require a test ride or in store service please take time to organize yourself. We are not open for browsing. Have a clear idea of what you are looking for or at the very least, an understanding of your needs. Our website is comprehensive and updated nightly. Your cooperation in this  will help us, help you immensely.  

Home Delivery

We are happy to offer free local delivery for all bike purchases. Use the comments section during checkout to indicate if you want Local Delivery

Click + Collect

Curbside (in the front) or parking lot (in the back) pick up is available for all online orders. Time frames depend on what items were ordered. You will be contacted when your item is ready for pick up.

Pre-shop Online

If you choose to come to the store please take the time to pre-shop online. We are only allowing 4 customers inside at once and not open for browsing. Our online inventory is well managed and updated nightly.

Schedule Your Bike Service

During this challenging time, bikes can be a clean transportation alternative, a healthy stress-reducing activity, and a fun way to spend time with family outside. We're offering bike service by appointment to keep you rolling.

Thank you for shopping local.

Every day, we strive to provide outstanding service to our customers. Where-ever your riding takes you, we want you to find the right products and information for your needs and have fun doing it. Getting you ready to take on your goals, is why we are here and we're pretty passionate about it. 

Wondering about our policies and services? Learn more about the Alter Ego Sports Advantage.


The weather will turn, but the season doesn't have to end. Indoor trainers turn your existing bike into a stationary bike. You can virtually connect with other or power it out on your own. If you are ready to hibernate for the winter but aren't ready to give up your ride, consider investing in an indoor trainer. 








$69.99 - $99.99
$119.99 - $229.99
$46.19 - $65.99
$59.99 - $65.99
$79.99 - $109.99
$94.99 - $109.99
$3,199.99 - $3,650.00
$3,649.99 - $3,650.00
$4,700.00 - $5,700.00
$5,699.99 - $5,700.00
$149.99 - $224.99

RETÜL BIKE FIT: Data Driven, Personally Crafted

We are proud to offer Manitoba's only Certified RETÜL Fit studio, with the highest level of training from available from RETÜL and Specialized Bicycle Component University Body Geometry Fitting System.

No Interest & No Payments for 3 months.

It's been said that you can't buy happiness....but you can finance bikes, snowboards, skis and more - and that's pretty darn close. If you want to ride it now and pay for later, we are pleased to offer our customers the option of financing any purchase over $500. The process is simple. Read all about it and get pre-approved online today!

On approved credit. Regular Terms apply after Promotional Period: 14.99% on 12, 24, or 36 month terms.

Electric Bikes. You gotta try this!

What millions around the world have known for years is finally gaining traction North America. Major bike brands are onboard and here's why we think you should be too. Everyone we send out on a test ride comes back with a huge smile. It’s just plain fun. Isn’t that why we all started riding bikes? 

Shop Apparel & Gear

Style is something that's all too often overlooked with bike clothing and gear, but then again, so is performance. And the two together? Barely anyone nails that union. Lucky for you, though - we carry a range of cycling gear falls into that latter category, delivering the utmost in quality, performance, and clean, timeless looks.