STORE LOCATION  LOCATION  |  M-F 10-9 | Sat 10-6 | Sun 12-5

Shop Local - Ride Everywhere

Every day, we strive to provide outstanding service to our customers. Whether your riding takes you around the world or around the block, we want you to find the right products and information for your needs and have fun doing it. Getting you ready to take on your goals is why we are here and we're pretty passionate about it. 

Wondering about our policies and services? Learn more about the Alter Ego Sports Advantage.








Bikes on Clearance

Cervelo R5 Ultegra 8000
$5,200.00 - $6,500.00
Cannondale Bad Habit Carbon 2
$4,449.99 - $6,499.99
Specialized Turbo FSR 6Fattie
$4,499.99 - $6,149.99
Trek Farley 9.8
$3,999.99 - $6,099.99
Cannondale Cujo NEO 130 4
$4,699.99 - $5,500.00
Cannondale SystemSix Carbon Ultegra
$4,499.99 - $5,400.00
$5,360.00 - $5,400.00
Specialized CruX Expert X1
$3,499.99 - $5,399.99
Cannondale Habit Carbon 3
$3,499.99 - $5,299.99
Cervelo C3 Disc Ultegra 8020
$4,000.00 - $5,000.00
Cervelo P3 Ultegra 8000
$4,250.00 - $5,000.00
Cervelo S3 Ultegra 8000
$4,000.00 - $5,000.00

RETÜL BIKE FIT: Data Driven, Personally Crafted

We are proud to offer Manitoba's only Certified RETÜL Fit studio, with the highest level of training from available from RETÜL and Specialized Bicycle Component University Body Geometry Fitting System.

No Interest & No Payments for 3 months.

It's been said that you can't buy happiness....but you can finance bikes, snowboards, skis and more - and that's pretty darn close. If you want to ride it now and pay for later, we are pleased to offer our customers the option of financing any purchase over $500. The process is simple. Read all about it and get pre-approved online today! On approved credit. Regular Terms apply after Promotional Period: 14.99% on 12, 24, or 36 month terms.

Electric Bikes. You gotta try this!

What millions around the world have known for years is finally gaining traction North America. Major bike brands are onboard and here's why we think you should be too. Everyone we send out on a test ride comes back with a huge smile. It’s just plain fun. Isn’t that why we all started riding bikes?