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  STORE LOCATION  LOCATION  |  M-F 10-7 | Sat 10-6 | Sun CLOSED

Alter Ego Sports Logo


Effective August 7th, in store capacity limits due to COVID-19 have been removed. However, we will monitor activity levels and adjust as needed. 
We are doing our best but if activity levels become unmanagable, you will have to wait outside. Masks are required in store. You will also be required to use hand sanitizer upon entry. If you are unwilling to wear a mask and/or sanitize your hands, for the safety of all customers and our staff, we can not help you.
If you don't feel comfortable wearing a mask or shopping in store, try online shopping. Curbside pick up and home delivery is available.

To keep things efficient, we have created tools for you to use to see what is in stock and what is on the way. 
Check out the links below to help you find your dream bike! 

Our current hours are as follows:
MON-FRI 10-7 | SAT 10-6   |  SUN closed  |  ONLINE always open   
Contact us if you have questions! We are here to help!







Thank you for shopping local.

We are a local family owned bike shop. For over 20 years we have been striving to provide outstanding service to our customers. No matter where your riding takes you, we want you to find the right products and information for your needs and have fun doing it. Getting you ready to take on your goals, is why we are here and we're pretty passionate about it.

Winter is Coming

Apologies for the cliche headline but winter is indeed coming and we don't want you to be disappointed. If you are looking to upgrade or get into Nordic ski gear this winter, start now. New product has arrived and more is in the pipeline but, like last year, demand will likely out pace stock levels. Get em while you can.  

Electric Bikes. You gotta try this!

What millions around the world have known for years is finally gaining traction North America. Major bike brands are onboard and here's why we think you should be too. Everyone we send out on a test ride comes back with a huge smile. It’s just plain fun. Isn’t that why we all started riding bikes? 


Bontrager Satellite Pedal Recall

Select Trek bikes equipped with Bontrager Satellite pedals have been affected by a recall. See all of the information at Trekbikes.comReplacement pedals have arrived. If your pedals are affected, you can bring your bike down and we will replace them!

Specialized Levo/Kenevo Battery Recall

Select Specialized Turbo Levo/Kenevo bikes have been affected by a recall. See all of the information at Customers are being contacted now to schedule repair appointments where applicable.


Whether you're hitting the pavement or the trails, a helmet is a great idea and is a requirement for any rider under 18 years of age.

Shop Helmets


Daytime running lights help drivers see you on the road no matter what time of day you ride. We recommend your lights are always on.


Consider all the items you may need for your future adventures and where you'll store them. Pack right for every ride and you'll feel confident and prepared.


Clothing designed for riding will make the experience more comfortable with performance fabrics, strategic pockets and category specific features.

No Interest & No Payments for 3 months.

It's been said that you can't buy happiness....but you can finance bikes, snowboards, skis and more - and that's pretty darn close. If you want to ride it now and pay for later, we are pleased to offer our customers the option of financing any purchase over $500. The process is simple. Read all about it and get pre-approved online today!

On approved credit. Regular Terms apply after Promotional Period: 14.99% on 12, 24, or 36 month terms.

RETÜL BIKE FIT: Data Driven, Personally Crafted

We are proud to offer Manitoba's only Certified RETÜL Fit studio, with the highest level of training from available from RETÜL and Specialized Bicycle Component University Body Geometry Fitting System.