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FREE Lifetime Limited Service with Bike Purchase*

Shop Local - Ride Everywhere

Every day, we strive to provide outstanding service to our customers. Whether your riding takes you around the world or around the block, we want you to find the right products and information for your needs and have fun doing it. Getting you ready to take on your goals is why we are here and we're pretty passionate about it. 

Wondering about our policies and services? Learn more about the Alter Ego Sports Advantage.


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Summer Clearance

Shop Summer Clearance

Are Your Kids Winter Ready?

Ever wake up to a snowstorm, only to find out their jackets are too small and you're missing a mitten. Avoid the panic - get them set up early with complete Canadian-made snow suits from Gusti for under $200. No one knows winter like Canadians.

Gusti Outerwear

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RETÜL BIKE FIT: Data Driven, Personally Crafted

We are proud to offer Manitoba's only Certified RETÜL Fit studio, with the highest level of training from available from RETÜL and Specialized Bicycle Component University Body Geometry Fitting System.

No Interest & No Payments for 3 months.

It's been said that you can't buy happiness....but you can finance bikes, snowboards, skis and more - and that's pretty darn close. If you want to ride it now and pay for later, we are pleased to offer our customers the option of financing any purchase over $500. The process is simple. Read all about it and get pre-approved online today! On approved credit. Regular Terms apply after Promotional Period: 14.99% on 12, 24, or 36 month terms.

More Outerwear

Electric Bikes. You gotta try this!

What millions around the world have known for years is finally gaining traction North America. Major bike brands are onboard and here's why we think you should be too. Everyone we send out on a test ride comes back with a huge smile. It’s just plain fun. Isn’t that why we all started riding bikes? 


Check out theses Electric Bikes

Ride All year Long.

We love summer, but winter means - Fat Bikes!! If you haven't tried it yet, you must! Take your winter miles out of the basement and on to the trail. Stop by the shop and check out the Farley 5. Not so sure? Rent one for the weekend and you'll soon discover there is no off-season.