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How to be seen

Will you be seen?

Research shows most cyclists overestimate how visible they are by over 700%. Make sure you stand out in the saddle by using daytime running lights on every ride and wearing hi-vis to contrast with your surroundings.

Use daytime running lights on every ride

If you only do one thing, do this. Using front and rear lights on every ride is the best (and easiest) thing you can do to stand out to motorists on the road. But not all lights are created equal.

Bontrager Daytime Running Lights (DRLs) are designed with specific focus, flash, and range that’s visible from up to 2km away so you can stand out from a meaningful distance on every ride, day and night.

Opt in for hi-vis apparel

Visibility relies on contrast. Wearing brightly colored or fluorescent apparel and a hi-vis helmet helps you stand out from your environment so drivers have a better chance of noticing you on the road.

Highlight your body’s moving parts

Our brains have the uncanny ability to recognize other human beings. This is called “sensitivity to biomotion” and it’s the reason why you should always highlight your body’s moving parts when you ride.

Stand out with these safety essentials

Daytime Running Lights

These lights may be small, but they make a mighty difference. Use Bontrager Daytime running lights to stand out, day or night.

Hi-vis apparel

Be the bigger distraction with jerseys, jackets, and other apparel designed to help you be seen.


Take this long-time safety essential up a notch by reaching for a helmet in a hi-vis colorway.


Stand out from head to toe with brightly colored shoes that help drivers see you.

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