Based on our best-selling Fury X and Vision X helmets, the Haa Aani helmets bring together a mix of style, performance, and awareness that is unique in the Pret lineup. The Tlingit of Southeast Alaska believe that when they take care of the land and its inhabitants, the land, in turn, takes care of them, often summarized with the Tlingit phrase Haa Aani´, which means “Our Land”. There also exists a cycle known as Xa´at Kusteeyi´, or “Salmon Way of Life”. Xa´at Kusteeyi´, as an extension of Haa Aani´, focuses on utilizing salmon respectfully and sustainably. The unifying goal of this project is to protect free-flowing rivers and salmon spawning grounds that are critical for both humans and ecosystem preservation and in keeping with the spirit of Haa Aani and the Salmon Way of Life. The unifying goal of this project is to protect free-flowing rivers and salmon spawning grounds that are critical for both humans and ecosystem preservation and in keeping with the spirit of Haa Aani and the Salmon Way of Life, Xáat Kusteeyí. We have partnered with Zeal, Weston, Smartwool, and Mountain Flow to bring together a multi-brand artist series and hope to bring forward a conversation about spiritual strength and connection from the natural world around us.